FAQs for You
We know what you're probably about to ask...
General FAQs
What does "worker-owned cooperative" mean?
“A worker cooperative is a cooperative that is owned and self-managed by its workers. This control may mean a firm where every worker-owner participates in decision-making in a democratic fashion, or it may refer to one in which management is elected by every worker-owner who each have one vote.”
Source: Wikipedia, the free encyclopedia
Rainbow operates as a non-hierarchical cooperative. This means that all higher level decision making is done by either: 1) democratically-elected members of specific committees, or 2) direct membership participation in decision making processes at the department and store wide level. All of these follow a majority process, not a consensus process.
Why does Rainbow let animals in the store? I know they’re not really service animals, isn’t it against the health code?
The Americans with Disability Act requires businesses like Rainbow to allow our customers to be accompanied by a service animal. These animals are specifically trained to do work or perform a task. Sometimes these tasks are obvious, such as a guide dog for a person with a visual impairment. There are times when tasks are less obvious, such as a seizure-alert dog that is trained to respond when their companion is having a seizure. Visitors to our store are not required to provide proof or identification that their animal is a service animal. We are allowed to ask, which we do, but if they answer that it is a service animal, we are required to allow them access. It is illegal to present a pet as a service animal but we are unable to enforce that beyond asking.
If however, an animal is not housebroken or is not under the control of its companion, we can ask that the animal be removed. It’s a tricky situation and unfortunately, there are some that take advantage of the situation to bring in animals that otherwise should not be permitted. We do feel it is important to ensure that we provide access for all of our customers including those that use a service animal and will continue to ensure that we remain a place welcome to people of all abilities.
Can Rainbow sell filtered water so I can fill my own containers?
Why can’t I use my own shopping bag while I’m shopping?
Can Rainbow open a store in the East Bay?
Does Rainbow ship products?
Return/Exchange Inquiries

Frequently Asked Questions about
Rainbow’s GreenBacks e-Coupon Promotion
How do I join the Rainbow Rewards Community?
You can sign up in the store by going to our Customer Service kiosk or speaking to a Cashier. Once your information has been entered into our system, you account will be immediately available.
You can also sign up online. It will take 3 to 5 days before your account will be active due to our needing to manually enter your information into our register system.
Once I have added my information, when can I start using my account?
As soon as your account is activated, you’ll be able to use it immediately.
What does Rainbow do with my information?
We use your information to keep track of any promotions we have for Rewards Community members. We will never sell your personal information. For more, here is our Privacy Policy.
I signed up online. Why isn't my account active?
I signed up at Rainbow. Why isn't my account active?
There may have been an error when entering your information. When next in the store, go to our Customer Service kiosk and ask a worker to verify your information. Your account can be searched by phone number, first name, or last name.
If there are still issues, please reach out here and select “Rewards Community” from the Subject menu.

Frequently Asked Questions about
Rainbow's Rewards Community
What does “GreenBacks” mean?
GreenBacks is the name of Rainbow Grocery’s latest customer incentive program for our Rewards Community members.
When I’ve accrued enough Co-op Coins by the end of an Earning Period, how do I know that I’ve received a GreenBacks e-Coupon?
Our system will automatically attach the corresponding e-coupon to your Rewards Community account. If you’ve signed up to receive marketing emails from Rainbow, you will also be sent an email notification.
The Earning Period is a three-month term, occurring four (4) times per year, during which you accrue Co-op Coins. At the end of the Earning Period, your Co-op Coin balance is tallied and, if it has passed specific thresholds, a GreenBacks e-Coupon will be issued on the Awards Date.
The Earning Period is a three-month term, occurring four (4) times per year, during which you accrue Co-op Coins. At the end of the Earning Period, your Co-op Coin balance is tallied and, if it has passed specific thresholds, a GreenBacks e-Coupon will be issued on the Awards Date.
What does “Award Date” mean?
The Award Date refers to the date a customer’s Co-op Coins are automatically exchanged, and the corresponding GreenBacks e-Coupon is attached to the customer’s Community account.
How do I redeem my GreenBacks e-Coupon?
You can ask a Cashier to apply your GreenBacks e-Coupon to a future purchase.
Does the GreenBacks e-Coupon expire?
Yes. You have sixty (60) days from the Award Date to use any GreenBacks e-Coupon you have on your Rewards Community account.
I received a GreenBacks e-Coupon notification in my email. Can I give it to someone else?
No, it’s automatically attached to your Rewards Community account, and the e-coupon is non-transferable
I’d like to participate in the GreenBacks promotion. Is there anything I need to do?
You must be a Rewards Community member to be eligible. If you already have an account, you’re automatically participating. If you’d like to sign up for a Rewards Community account, you can do so in-person at our Customer Service kiosk or online here.
I have some Co-op Coins in my account. How do I know if I have enough to receive a GreenBacks e-Coupon?
| Number of Coins | GreenBacks e-Coupon |
|---|---|
| 500 Co-op Coins | $5 off GreenBacks e-Coupon |
| 1,000 Co-op Coins | $10 off GreenBacks e-Coupon |
| 1,500 Co-op Coins | $15 off GreenBacks e-Coupon |
| 2,000 Co-op Coins | $20 off GreenBacks e-Coupon |
| 2,500 Co-op Coins | $25 off GreenBacks e-Coupon |
| 3,000 Co-op Coins | $30 off GreenBacks e-Coupon |

Frequently Asked Questions about
Rainbow’s Co-op Coins
What are “Co-op Coins” and how do they accrue?
Co-op Coins are essentially Rainbow’s “point system.” They accrue at a rate of one (1) Co-op Coin per dollar spent, before taxes and after discounts. Spend $350, collect 350 Coins!
For a purchase to be eligible for Coins, a customer must have a Rewards Community account before the transaction is completed.
Do the Co-op Coins expire?
The Co-op Coin promotion ends on December 31st, 2022 at 11:59pm, after which no more Coins will be issued. Any remaining balance of Coins will be available for redemption at a rate of 500 Coins per 15% off e-coupon.
Any unused balance of Co-op Coins will expire on June 30th, 2023.
If I already receive a Rainbow discount (Senior, EBT, Helping Hands, NOBAWC) can I still receive Coins?
Yes. We allow customers who receive one of our Every Day Discounts to be eligible for the Rewards Community’s promotions. Just inform the Cashier when making a purchase of your qualifications and they will apply the correct discount, if necessary.
Please note that you will only accrue Co-op Coins equal to your total purchase before taxes and after discounts are applied.
How do I know how many Co-op Coins I have accrued?
When at a register or the Customer Service kiosk, the worker can search for your account in our system.
How can I get more Co-op Coins?
There are currently no other promotions to increase the rate or frequency of Co-op Coin accrual.
Can I transfer my Co-op Coins?
No.
What are Co-op Coins worth?
Co-op Coins are not legal tender and have no cash value.
Is there a way of receiving Co-op Coins without a Rewards Community account?
Co-op Coins are not legal tender and have no cash value.No. You must have a Rewards Community account to be eligible for the Co-op Coin promotion.
My Co-op Coins are not showing at the register. What should I do?
After making a purchase, the register system may take up to five minutes to update your Co-0p Coin balance.
Is there a way of receiving Co-op Coins without a purchase?
Currently, there is no way to receive Co-op Coins without a purchase.
What if I forgot to sign in to my Rewards account? Can I still receive the Co-op Coins from my purchase?
Unfortunately, due to the volume of transactions, we are unable to add Coins to accounts after a transaction is complete.
Please make sure to sign in before the transaction is complete in order to receive your Co-op Coins. Double check with the cashier to make sure your account has been properly entered.
